Do you want to be 10%, 20% or even 40% more efficient? Right here in good ole New Zealand small business owners are tapping into the power of their smartphones to be significantly more productive.
Miranda Smith who runs two businesses estimates that she squeezes 40% more work from her day thanks to her Samsung Galaxy smartphone.
Hawke's Bay-based Smith, who runs Karitane Limited and the Garde Institute, must commute at least once a week from home to offices in Auckland, Wellington and Christchurch. In the old days the long commute was dead time. Smith has transformed from dead to productive time almost every moment from leaving her Hawke's Bay home in the taxi to arriving at meetings.
"I live more than most people on my phone," says Smith. "I use the calendar heaps, can access our database, check carers' rosters, email, do Google searches, read news on the New Zealand Herald website, and I use maps. My smartphone saves time, which I would be missing with my family."
Although Smith's old laptop allowed her to do some work on the road, she was unlikely to pull it out for a taxi trip or short waits in the airport. The smartphone, however, is always handy.