DENVER (AP) Twitter just issued its IPO but a lingering question is how the popular worldwide microblog company will turn a profit. One U.S. company thinks it has found one way to help Twitter, and itself, make money.
Wayin has partnered up with the Denver Broncos football team to project tweeted photos and tweets from fans onto the Sports Authority Field at Mile High's Thundervision 2, the stadium's marquee 40-foot (12-meter) high, by 220-foot (67-meter) wide video scoreboard.
The software allows ads to be placed next to the tweets to generate revenue. It's unclear how that could impact Twitter's bottom line. None of the companies would discuss how much money is generated through the deal.
The Broncos rolled out Wayin's software during the game versus division rival Kansas City Chiefs on Nov. 17.
The team uses the software to search terms or so-called hashtags to find tweets by category from the thousands sent about the game and then pick the ones to send to the scoreboard and 1,100 television screens throughout the stadium, as well as to the Broncos social media hub on the Web.