The adidas All Blacks rugby-jumper furore during last year's Rugby World Cup, where Kiwis found they were paying more locally than overseas, turned out to be good business for Rod Duke's Rebel Sports, which discounted the recommended price.
It was also beneficial for freight forwarding firm and customs broker Jacanna, run by Ken Quigley.
New Zealanders are increasingly reluctant to pay over the odds for anything, be it clothing, books, cars or motorbikes, and will look internationally to find deals, especially now the NZ dollar is stronger, says Quigley.
"People know about going online and finding the best deal. They are searching for agents in Japan, then looking for shipping services. And it's not just cars, they are buying clothing and perfume, too," he says.
"We handle a lot of shipments from people buying clothing off eBay to bringing in brand new quad bikes for farmers."