What are some of the challenges you've encountered being a laterpreneur?
The area we work in is very 'tech rich', particularly around understanding how to use social media in a small business. There's also been a big move to small business services being based in the cloud, and I think knowing how to use them within your business is important.
There's a strong perception that as an older person, though - and we're both in our fifties - that I don't have an up-to-date and deep knowledge of the online world. This came across many times when I participated in the Auckland Startup Weekends, where others just figured I didn't know anything about the online area. I probably should have told them that my internet company was a finalist in the New Zealand Internet Industry Awards.
I feel that other family commitments come in to play as well. As a young person you're out there building your career, but when you're in your fifties you're thinking about putting your children through university and, in our case, supporting elderly parents. You also have a very small window to recover if you get it wrong.
How about some of the benefits, though?
Experience, experience and experience. Being somewhat older in the internet area where we work can make it easier to impart knowledge to older business people, and I train at a pace that allows people to absorb the knowledge they need. Having some life experience and previous business experience means we have a better appreciation for what is involved in getting started in a business too.
Overall, though, we've found that once people know you're knowledgeable and are able to help they're very open, whether they're young or old.
Are there any specific resources or sources of support, particularly as a laterpreneur, that you've found helpful in setting up this business?
I'd say create an advisory board, because you'll be amazed at the number of talented people you know. One of the joys of being a laterpreneur is that your colleagues and friends have a lot of experience too. I was fortunate to have Steve Bayliss - the ex-general manager of marketing for Air New Zealand - on my advisory board with my second business, and that experience made me realise how important that support is. It's something we've also taken on board with our current business.
What's a key piece of advice you'd have for someone else considering setting up a business at a later stage in life?
Have backups, because as an older startup entrepreneur you have less time to recover if you get it wrong! Your money and time may also be stretched with commitments to children and elderly parents, so be realistic about what you can achieve. Be honest with yourself about where your strengths and weaknesses lie, and call upon family and friends as they can help fill those knowledge gaps.
www.harrisandmiller.com