1. What was your ambition as a kid?
For a while I thought I might go down the whole farming route. I grew up in Geraldine, a very small country town in South Canterbury. My parents were teachers but I spent nearly all my school holidays on farms. I loved it. Farmers are quite entrepreneurial and I think I had that spirit in me before I knew it. But when I hit puberty, other things started to interest me. I embraced the whole punk revolution and Flying Nun thing. I used to get away a lot to Timaru and Christchurch to go and see bands like Bailter Space, The Chills. By age 15 I'd left Geraldine in my head. And by 17 I was gone.
2. How did you escape small town life?
After a year and a half in Christchurch I went to Sydney with $100 in my pocket and blew it on the first day on a pair of shoes. I played pool for a living for a while. Then through my girlfriend's brother I got a job window dressing and I got to know retail really well.
3. Have clothes always been important to you?
Always. As a teenager I was buying op shop suits and slitting the legs and customising them. Now wearing a suit makes me feel ready to go to work. In my wardrobe I would probably have 10 suits on high rotation. My watch? This one's a Rolex. Dressing well has an incredible impact. When people look at you they sum you up so fast. Good clothes can bring out the best in you and subliminally, when people meet you, they see all that. It was one of the things that attracted me to my partner (art dealer Melanie Roger). She's not afraid to be the only person in the room wearing a pink dress when everyone else is wearing black - even coming from the art world which is all very kind of dour.
4. Crane Brothers was initially you and your brother Mark. What are your views on going into business with family?
Well, for me I worked out pretty quickly that it wasn't going to work ... it was a tough decision to get Mark out of the business but I still stand by it. We'd had a fire at the store and it was a challenging time, I had a lot of staff and family that I needed to look after. It did cause a rift between us for 10 years, yeah. But that was just me being stubborn. I've become less stubborn as I get older. I guess I thought I was right. It's been good to reconnect.