The Pivot Pod: What you need to know before using social media for your business

Social media is a great way to connect with customers, but can also go wrong. Photo / 123RF

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Welcome to The Pivot Pod, where we'll figure out together what's next for small business. Hosted by Frances Cook, with a new expert on each episode. Today it's the opportunities and pitfalls of social media.

Embracing the online world has been a lifeline for many in our new socially distanced reality.

In our personal lives it lets us stay in touch with loved ones, and in our business lives it enables us to talk to customers, and continue delivering products and services.

Listen to the podcast episode here

But if you've been offline until now, it's a big ask to suddenly move your entire business online.

An easier compromise is the world of social media, where you can get started quickly without the expertise and expense of building a website.

That's not to say that anyone can do it though, as the world of social media has many pitfalls balancing out the opportunities.

For the latest episode of The Pivot Pod I talked to the Herald's social media producer Mitch Powell.

We discussed how to get started from scratch, which social media platforms are useful for different situations, and what not to do.

For the full interview, listen to the podcast on the player above.

If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here, Instagram here and Twitter here.

You can find new episodes on Herald Premium, or subscribe on iHeartRadio, the Apple podcasts app, Spotify, or wherever you get your podcasts.

• Covid19.govt.nz: The Government's official Covid-19 advisory website