With no idea what the timeline could be for normal returning around the world, these businesses are getting creative, with some already knee-deep in new ventures.
Fiasco is one of them. Once producing the equipment for music tours, co-owner Joe Bradford watched in horror as major events, and the deals that went with them, shut down earlier this year.
His response was to pull the team together and brainstorm what they could make using their most reliable production lines in case of ongoing border disruptions.
At one point they even considered making coffins, before moving to work from home desks, and perspex shields for stores.
But deciding what to change to was only the beginning of their challenges - then they had to make the new products successful.
For the full interview, listen to the podcast on the player above.
If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here, Instagram here and Twitter here.
You can find new episodes on Herald Premium, or subscribe on iHeartRadio, the Apple podcasts app, Spotify, or wherever you get your podcasts.