The little historic spa town of Te Aroha has for the second time this year been sprinkled with Prime Ministerial stardust as Jacinda Ardern announced nearly $1 million funding to find out if there's a business case for developing the town into a health and well-being destination.
Ardern, who grew up under the town's namesake Mount Te Aroha, and whose parents were born there, included Te Aroha in her newborn daughter's name, delighting residents of one of the country's most overlooked natural attractions.
The funding also represents one of the first Waikato initiatives to receive support from the Government's $3 billion provincial growth fund, which will also give $800,000 to finance a business case to develop the Waharoa district, near Matamata, as a sub-regional industrial hub with a food production focus.
Waharoa is already home to Open Country Dairy, Inghams poultry and vegetable producer Balle Bros. Each company has given $25,000 towards the Waharoa project.
Ardern's announcements at a lunch event in Matamata following her visit to Matamata tourist magnet Hobbiton drew gasps from some 160 local businesspeople who attended.
