Exporting is rather front of mind at the moment with one of our largest exporters working extremely hard to regain New Zealand's clean green reputation with the world.
On a lighter note, we hear from Snapper Rock, the swimwear company which started in the States by Kiwi founder Liz Eglinton. She has been enjoying the limelight on US TV telling the story of her business and the importance of skin protection. She is in the happy position of leading the debate there with New Zealand ten years ahead of the States in its knowledge of harmful sun's rays.
A man who knows a thing or two about exporting, Brent Marris, the former owner of Wither Hills with his father, is now doing it again with his King's series and Ned series brands part of the Marisco Vineyards stable in Marlborough. He learned plenty of lessons at Wither.
Gentrack MD, James Docking, comments on how he has learnt from NZTE and the UK trade commissioner about the relevance of the New Zealand aspect of his company culture and brand.
Two experts this week give some excellent insights on how to execute the best story telling and how to make sure that reputation continues in your chosen market.
