We look at the target customer segments and through some market research and validation we understand what the customer pain points are and where they see value in the proposition.
Map out the competitors - What are their brand personalities? Where are they positioned? What market space do they own? What are the gaps in the brand matrix? Are there gaps? What can you own?
A stand out brand personality
And if all the work and the thinking and questioning come together, what shines through is a 'stand out brand personality'. It's a great moment when you have been working with these businesses and you know they have hit the 'brand jackpot'. They have identified what they believe in and what their customers can believe in. The brand will form the heart and spirit of their journey ahead.
If you can do this thinking up front then it can form a powerful blueprint for the business from a very early stage. It can be driven internally into the culture and makes it easy for the customers to connect with the brand from the start.
The Hatchery Program:
theicehouse.co.nz
The three month Hatchery Program is run through the ICEHOUSE, targeted toward entrepreneurial thinking people that have a new product or concept they want to develop into a business.
Is your business prepared for a natural disaster - do you have personal/ company insurance, business interruption, health insurance? Reflections from Christchurch companies. Email me, Gill South, with your story at the link below: