NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Small Business

Small Business: Auckland refugees - Ben Chapman-Smith and Briar Douglas, Copy Craving

NZ Herald
22 Mar, 2016 09:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Ben Chapman-Smith and Briar Douglas, owners of Copy Craving. Photo / Lorena Barnes

Ben Chapman-Smith and Briar Douglas, owners of Copy Craving. Photo / Lorena Barnes

This week, small business editor Caitlin Sykes talks to business owners about Aucklanders who have started or relocated businesses elsewhere

Ben Chapman-Smith and Briar Douglas are the owners of copywriting business Copy Craving, which they set up after leaving Auckland to live in Raglan.

When and why did you leave Auckland for Raglan?

Ben: We had both been working as journalists in Auckland, and later ended up moving to Rarotonga where we worked for the national newspaper. That experience really affected us; we grew to love living and working in a small community where it's so easy to get to know people and bump into your friends. So when we came back to Auckland, even though we had really cool jobs, we found it difficult. It was not only dealing with the traffic, noise and rushing around, but also not being able to see our close friends often simply because you had to think about it so far in advance. We were craving community.

The other factor was I love surfing, but I wasn't getting out into the water that much, because getting to Piha or Muriwai was such a hassle.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Is that why you chose Raglan in particular?

Ben: We decided to move around April last year after coming to spend a weekend with some friends who live and work here. We had no intention of moving, but by the end of that weekend we'd made the decision we were shifting there. Our friends were making a real go of their own businesses and were surfing all the time, so they had us hooked. We started putting plans in place and moved on 1 July.

The other reason we settled on Raglan is I grew up on a farm on the other side of the harbour. I've been dreaming of making the move back to the west coast ever since we left the farm, and being able to hear cows and the surf breaking from my living room.

What was the opportunity you saw to start a business when you moved?

Advertisement
Advertise with NZME.

Briar: We used to be journalists, then I went into marketing, and Ben went into communications and now we do a mix of all three in this business, because we find a lot of companies need that. We've picked up some local clients, but most of our clients are in Auckland. That's partly a result of our existing relationships, and also that's just where some of the bigger businesses that we work with are based.

COMING UP: Supplier relationships. If you've got a story to share, drop me a note: nzhsmallbusiness@gmail.com.

We haven't found working remotely a hindrance. Technology is good enough now for us to be responsive to our clients, and we still make an effort to go to Auckland to meet our clients regularly. That's another good thing about Raglan - it's not too far away.

I think potential clients also find it quite intriguing that we're in Raglan; it helps people to remember us, so in a way it's a point of difference.

Ben: We're also surrounded by a lot of exciting, creative people making a go of it here. An average Saturday night is spent sitting around a bonfire, bouncing ideas off a bunch of other people trying to make a business work, so there's lots of inspiration.

Discover more

Small Business

Small Business: Equity Crowdfunding - Tim Lightbourne

03 Feb 10:25 PM
Small Business

Small Business: Equity crowdfunding - Stu McKinlay

03 Feb 09:08 PM
Small Business

Small Business: Equity crowdfunding - Linda Bulk

04 Feb 12:10 AM
Small Business

Small Business: Equity crowdfunding - Brianne West

04 Feb 06:00 PM

How about some of the challenges you've encountered with the move?

Ben: On a personal level one concern for me is that my clients might think I'm out there surfing the whole time, which is so far from the truth. We're working longer hours now than we did in Auckland because as well as doing the work, we're also running a business and doing things like accounting and invoicing as well. The difference is now we don't have to sit in traffic for an hour a day sucking exhaust; I can go for a surf in the morning and be back at my desk by 8.30am when people in Auckland are sitting down to work.

What advice do you have for others considering a similar move?

Briar: If you can, start working on your business before you move. We decided to move before we had any clients, but we didn't move straight away, so we spent those in-between months talking to people about what we were doing and finding a couple of clients to start off with. That was really helpful.

Ben: It's easy to romanticise the idea of moving to live in a beautiful town, and having chickens and a garden. But it's a good idea to think about what it's going to be like living in that place in the dead of winter when it's really cold and all the tourists have left town. If you still think it's going to be a cool place to live then you're probably on the right track.

Coming up in Small Business: Supplier relationships. If you've got a story to share, drop me a note: nzhsmallbusiness@gmail.com.
Save

    Share this article

Latest from Small Business

Premium
Small Business

On The Up: From fishing shows to first aid - Parachute First Aid's unique journey

06 Jul 05:00 PM
Premium
Business|small business

'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

30 Jun 05:00 PM
Premium
Small Business

Small Business: Kiwi pickle brand processes 100 tonnes as business booms

29 Jun 05:00 PM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Small Business

Premium
On The Up: From fishing shows to first aid - Parachute First Aid's unique journey

On The Up: From fishing shows to first aid - Parachute First Aid's unique journey

06 Jul 05:00 PM

Kate Mounter on her first aid kit business Parachute First Aid.

Premium
'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

30 Jun 05:00 PM
Premium
Small Business: Kiwi pickle brand processes 100 tonnes as business booms

Small Business: Kiwi pickle brand processes 100 tonnes as business booms

29 Jun 05:00 PM
Premium
On The Up: A royal new venture with King Bees Honey

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP