The increasing popularity of synthetic sports fields is fuelling the growth of an Auckland recycling firm.
Takanini-based Pacific Rubber converts waste tyres into rubber "crumbs" - a key ingredient of all-weather sports grounds.
The company says it has enjoyed annual sales growth of 500 per cent in the past three years, with its products used in the construction of 25 synthetic rugby, soccer, hockey and baseball fields across New Zealand, Australia and New Caledonia.
Four thousand tonnes of old tyres, which would have otherwise gone to landfill, were recycled by the firm last year.
Co-founder Andrew Christie, who has a background in investment banking, returned to New Zealand from Britain at the height of the global financial crisis with the goal of acquiring a distressed firm with good turnaround prospects and export potential.