A new website is being launched to improve the product recall process and cut down the risk of consumers eating unsafe food or using unsafe products.
ProductRecallnz has been designed to give registered companies a faster, more efficient way of notifying trading partners and customers when a product has to be pulled back.
When it goes live next Monday, it will offer consumers greater protection in the event that a food product is found to be unsafe, said NZ Food & Grocery Council (FGC) chief executive Katherine Rich.
"In any supermarket there will be 20,000 to 40,000 different products to choose from, but sometimes, even with the best production systems in place, products need to be recalled."
Although the current system works well, trading partners are limited to largely manual processes that rely on paper-based communication, emails, and phone calls, Rich said.