My Food Bag expands to new bargain brand

The My Food Bag founders: Nadia Lim, Theresa Gattung, Cecilia Robinson. Photo / Supplied

Food home delivery service My Food Bag has expanded to a new value-focused brand.

Bargain Box will deliver food and recipes for weeknight meals, similar to My Food Bag, but the new brand is designed to focus on affordability for bigger families.

The average Bargain Box meal starts at around $5.30 per plate and can cater for four to six adults.

Cecilia Robinson, founder and co-CEO of My Food Bag, said Bargain Box includes recipes for Kiwi favourites like fish and chips, sweet and sour pork and beef burgers.

"These are also meals that can be stretched for big families or provide plenty of leftovers."

Bargain Box is available to order from June 21 with the first deliveries on July 3.

My Food Bag has 35,000 active customers in New Zealand and Australia and annual growth of 120 per cent in number of weekly deliveries.

The company is seeking expressions of interest from equity investors as it reviews its capital structure forecast revenue for 2017 is $135 million-plus.