Much more to 2011 than making money: Snedden

Performers at the opening ceremony of the 2007 Rugby World Cup in Paris. Photo / Brett Phibbs.

New Zealand risks undermining the long-term tourism opportunities provided by the Rugby World Cup if it focuses on just making money, organiser Martin Snedden says.

His warning comes on the two-year mark until kick-off for the tournament which is expected to draw 60,000 visitors from around the world.

Snedden was confident with the progress being made.

But he was concerned that some would see the tournament as just a money-making exercise.

"Rugby World Cup runs for 44 days but you are never going to make a fortune. If it is all about making money that has a risk of undermining what needs to be done."

Snedden said the tournament was the best promotional opportunity New Zealand ever had.

"We have to make sure whoever comes here they are spouting on about New Zealand when they leave."

Michael Barnett, spokesman for Auckland's steering committee for the cup, said it was encouraging businesses to make the most of the economic opportunities but was also focused on leaving a legacy.

The group will today release a booklet outlining its goals which it has aptly named the tight five.

They include making the most of the Auckland waterfront, telling the world Auckland's story, taking pride in the community, making public transport a habit for Aucklanders and positioning Auckland as a major events destination.

"We are trying to push the fact that it's not just about a game of rugby. Whether it's Auckland or New Zealand it's the same story. We need to say to the world we have got the capability to host an event like this."

Today's two-year anniversary will be marked with a game of rugby in central Auckland at noon.

Former All Blacks and pupils from Gladstone Primary School will meet at a mini field in Queen Elizabeth Square opposite Britomart.

The first of 24 limited edition rugby balls will be given out and the recipient will win tickets to the opening match between the All Blacks and Tonga at Eden Park.