The highly anticipated return of the Nokia 3310 has proven consumers not only have a lust for nostalgia, but that bigger isn't always better when it comes to smartphones.
And while the 3310 is bound to fly off the shelves when it's released later this year, it's not without limitations - the phone will not be able to used in Australia long-term as it is designed to only operate using 2G networks.
Thankfully, there is another smartphone manufacturer looking to fill the market demand for smaller smartphones.
A Kickstarter campaign is currently raising funds for a device known as Jelly, which is described a "mini-sized phone with full features" that runs on Android Nougat 7.0 - the latest operating system found on most new Android smartphones.
However, the most important aspect is the fact the phone can deliver internet connectivity over 4G networks.