Graham McGregor: How to book yourself solid...

So you might have two people in your network who are scratch golfers and they live close to each other. Try introducing them to each other. Photo / Thinkstock

Opinion

Marketing consultant Graham McGregor on how to get brand new clients and customers by doing three simple things each morning...

In a recent interview for my Unfair Business Advantage Report I talked with marketing expert Michael Port, best selling author of Book Yourself Solid.

What I like about Michael is that he keeps marketing very simple.

He advises many of his business clients to focus on doing simple activities each morning if they want to 'book themselves solid'.

You start by writing down a list of people that Michael calls your 'Network of 90.'

This is a list of 90 people that already know you in a positive way.

Then you do three activities each morning with your Network of 90.

Book Yourself Solid Activity One:

You introduce two of the people in your Network of 90 to each other if you believe they don't know each other. (But only if they are relevant to each other.)

It could be something that's personal or it could be something that's professional that makes the introduction relevant.

So you might have two people in the network who are scratch golfers and they live close to each other.

And if you are nervous about whether or not to make the introduction you might ask each one individually 'I would love to introduce you to another scratch golfer, would you like me to? He or she is really cool because of this.'

They will tell you 'yes' or 'no'.

Generally, people who are wanting to move ahead, love meeting new people. Especially people they would find relevant.

You then make the introduction, share their public contact information with each person and then excuse yourself.

You do that once a day for two people in your Network of 90 and you have positively influenced and added value to both people.

Book Yourself Solid Activity Two:

You share some useful or helpful information with at least one person in your network of 90.

Michael does this by reading articles every day. When he sees something that's relevant to one of the people in his network of 90, he will send it to them by email.

He'll say 'Tom I just read this article and it was about XYZ and I thought of you. Have you seen it? What do you think?'

This immediately adds value to one more person a day in your Network of 90.

Book Yourself Solid Activity Three:

You share some compassion with somebody in your network every day.

Usually that's a phone call. Just say 'I was thinking about you and I know that you are working hard on your business right now. I wanted to say if you ever need any support I am here because I just have so much respect for what you are doing..'.

Or if you know somebody is going through a tough time, sometimes you just go and have coffee with them. This shows people you genuinely care about them and is a great way to build strong relationships with one more person a day.

Let's summarize:

Create your Network of 90 and each day do three things.

1: Introduce two people in your network in a way that is relevant.

2: Email one person some helpful information.

3: Share compassion with one person.

You are now positively influencing four people a day in your network of 90. You will be 'top of mind' with most of these people. Which makes it easy for them to remember and recommend your business to the people they talk with.

I recommend you try these simple daily strategies in your own business for two months and see what results you get. All you are investing is ten minutes a day.

"Paying attention to simple little things that most
men neglect makes a few men rich."
Henry Ford

Graham McGregor is a marketing consultant and the creator of The Unfair Business Advantage Report.