Digital Printing Marketing Strategy One: 'Added Value'
Imagine the difference in your business results if dozens of your clients or customers suddenly began telling everyone they know how good it is to do business with you.
In other words these customers became what we call 'raving fans' for your products and services. They couldn't wait to tell their friends, family and colleagues about the wonderful experiences they have had with you and the organisation you work for.
This is what we call positive 'word of mouth marketing' where one happy customer tells other people about how good you are at what you do, and how enjoyable it is to do business with you.
How do you create positive word of mouth marketing? It's very simple.
Imagine that every single customer or potential customer you deal with has a big sign around their neck with these words on it.
Make me feel important
Then respond to this sign.
By using added value you can make your customers feel important and positively differentiate your business from many others.
Here are two examples of using digital printing to add value to clients....
The Car Dealer and the calendar
A successful car dealer takes a photo of each client with their new car.
They then send them a lovely desk top calendar with a photo of them with their new car on the calendar.
The manager for this car dealer explained that clients were delighted with their unexpected gift. And told friends about it.
They also found it was a very useful marketing tool as often work colleagues would see the calendar, notice the new car and ask their colleague where they got it from.
The real estate agent and the moving cards
A real estate agent has a very simple way of adding value to every client he helps to buy a new home.
He takes a photo of the buyer's new home and gets a local digital print centre to make up a few dozen post cards.
The post cards have the words 'We are moving' and an attractive picture of the new home on the front.
On the back it says
Just a quick note to let you know we are moving into our new home shortly.
Our new contact details are
Address.....................................................................................................
Phone........................................................................................................
At the bottom of the card there is a short promotional message from the real estate agent that says something like this...
We are moving cards provided with the compliments of Roger Jones
Real Estate Sales Professional with XYZ Real Estate Company.
Phone: 1234-5678 Email: rogerjones@xyzrealestate.com
When you consistently use added value with all your customers and clients you will turn many of these clients into hardworking and loyal salespeople for your business.
They will actively recommend you to many of the people they know.
You will also generate a large amount of repeat and referral business from these same clients and customers because they now feel valued and special.
There are dozens of different ways that a local digital printer can provide you with low cost and extremely effective marketing resources.
I explain many of these in great detail in a brand new monthly marketing guide I've recently created called 'The Profitable Printing Report'.
This new marketing guide is available from a selected number of digital printers throughout the country.
If you would like a complimentary copy just email me using the email link in this column.
Tell me which city or town you are located in and I'll let you know which local digital printer can supply you with a copy of 'The Profitable Printing Report.'
'A wise man will make more opportunities than he finds.' - Francis Bacon, Essays, 1625
Action Exercise:
What could you get your local digital printer to print that would add value to your clients and key contacts and positively differentiate your business at the same time?
Graham McGregor is a consultant specialising in memorable marketing.
You can download his 396 page 'Unfair Business Advantage' Ebook at
no charge from www.theunfairbusinessadvantage.com
