Rotorua kapa haka expert Wetini Mitai-Ngatai is diversifying his business interests by launching a new venture, selling "snooze cubes'' to big international airports.
Mitai-Ngatai and his business partner Larry Swann have launched the innovative concept with 10 of the new snooze cubes now open at Dubai International Airport.
The snooze cube comprises a small modular unit providing a room to relax and/or sleep.
As well as a bed, the cubes contain a small desk, LCD television, music and internet access.
The cubes are sound-proofed with an alarm setting. Users pay on entry for the amount of time they want and at the end an alarm sounds. To prevent the user from possibly missing their flight, the alarm continues until the Snooze Cube has been vacated. Mitai-Ngatai said people paid between $15 and $20 an hour.