Richard King knows all about the pressures involved in leaving a steady job to go into business.
Earlier this year the 39-year-old resigned from his finance firm job to work fulltime for his start-up, NZ Goodness, which has developed a natural snack product, Moonbar.
While starting a business is a stressful process at the best of times, eight months ago King's wife Anna gave birth to their daughter, Chloe.
"I'm trying to build up enough distribution [of Moonbar] to cover our living expenses, because at the moment we're living off our savings," he said. "It's a freak-out, yeah, but one has to accept that there's always going to be vulnerability and you've got to be comfortable with that. I know in my heart that it's an exceptional product and I believe that there's fantastic potential for it."
King said he got the idea for Moonbar while working in Auckland's CBD and finding there was a lack of healthy snack foods available. "A lot of the snack offerings in the market promote themselves as being natural, or good for you, but are either fortified with added nutrients to increase the nutritional profile or are full of fillers like rolled oats."