Opinion
KEY POINTS:
The developers of a new retail loyalty programme say they aim to take on industry heavyweight Fly Buys using ground-breaking technology that will allow shoppers to cash in their reward points instantly over the eftpos network.
Start-up business NZ Loyalty Cards is currently recruiting retailers for its new "Swipe Card" loyalty scheme and says it will launch the programme to shoppers once it has 2000 stores signed up.
Processing the scheme's transactions through the eftpos network meant cash-back points could be used as an instant discount at any shop participating in the programme.
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