With World Cup fever riding high with our hospitality and tourism industry, I'd like to pose a timely forward-thinking question based on an overseas trip I came home from this week.
I brought my eldest daughter with me to a speaking engagement in Brisbane and extended the trip for a little quality time with Samantha.
It wasn't just the weather that let us down. In almost every experience from hotel to restaurant to café, stores for shopping, we were disappointed. Will we go back to those hotels? No. Will we say nice things about them if asked? No. The same with the restaurants we went to.
Problem: In every city; In every industry; there is a huge amount of competition. Hundreds of hotels. Hundreds of restaurants and café's.
Hundreds of shops. Hundreds of hospitality options. And let's face it - in these economic times, business is lean with customers more careful with their dollars. Conferences have lower attendance - so less rooms and meals per occasion for hotels (a normal mainstay).