So what does momma do?
I took my fingers a tapping into Google Maps. You might not notice that you can search for nearby restaurants, hotels, businesses in maps. To my complete surprise, only a few of the restaurants were listed on Google Maps (even though it's free and easy, I'll tell you how in a moment). Along with the listings, people can post reviews of the establishment.
Needless to say the one we selected had good reviews and when clicking through to the reviews and checking on TripAdvisor, we were immediately sold by what people said as recently as the day before.
What a lost opportunity for all the other restaurants if you multiply my action by many more tourists.
So what is my advice - for any business, not just hospitality?
1. Get your business listed on Google (local) business. It will give you your 'red pin' on the map when people search for what you offer -be it auto repair, financial services, a café or hairdresser. To quote them 'Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+' https://www.google.com/business/
2. Though we were kibitzed with at the restaurant we chose, Kosk, and loved the food and service, we were allowed to simply walk away. What Jimmy did for his cave tubing company that was brilliant, was ask every guest 'if you enjoyed your time with us, please write a review on TripAdvisor). My advice is to ask your clients the same. If you enjoyed our service, please leave a review on Google, on TripAdvisor on LinkedIn.
3. You can go even one step further to make it easy by including the web address for reviews on your marketing material, receipts,
Written by Debbie Mayo-Smith, One of New Zealand's most in-demand speakers, trainers and bestselling authors. Debbie works with companies that want more effective staff. For more tips and business ideas sign up for her free monthly newsletter.