Charities should build a business case

Unfortunately I have somehow ended up on a few charities email lists which means annoying emails asking for more money.

You see statistically someone who has already given you money once is more likely to donate again. It's the same with Flights/Travel companies at the moment a constant stream.

Regretably though this process means annoying some of your loyal supporters. Tired of this I want to remind charities, we do want to support you, but how about something in return? Make me WANT to donate to you.

Sure guilting people into donating works (to a degree) but you should be trading this for a group of loyal supporters who will contribute much more frequently and higher amounts. Built a tribe of supporters. Then arm them with the tools to recruit even more supporters.

The same is with raising money from corporates - build a compelling business case...

If you can convince a company how their support of your charity is going to help build their business - just like any other external proposal they will seriously pay attention.

If you are continuously pitching for charity and donations you are going to be directed to the same person who is turning everyone else away. And that's no help!

Pitch a business case, you will talk to different people and if it is remarkable enough they will take you up on it.

Imagine that being able to support a charity but also helps you build your business at the same time? That would be cool. And no not every charity needs to do this, only a handful, but they will be the ones that get the funding whilst the rest are left out.

Raising money from the general public? Do they same. Make giving a donation compelling enough that people desire to give you funds.

- Ben Young