Consumers have sent a strong message to retailers about credit-card surcharges, with almost 90 per cent saying they are likely to abandon stores that introduce them.
A survey commissioned by public relations agency Impact PR gauged views on what impact a surcharge of 3 per cent would have on shopping habits, but it has been challenged by the Retailers Association, which argues it is not a simple issue.
A Commerce Commission settlement with financial institutions in 2009, aimed at getting more transparency over the use of credit cards, enabled retailers to add a surcharge.
The survey found more than 88 per cent of shoppers are "very likely" or "somewhat likely" to take their custom to a store that does not charge the fee.
About the same percentage felt that retailers who did charge such a fee were not providing enough information about it to customers.