Supreme Biotechnologies has recently received a new investment that will allow its astaxanthin production capacity to double. Supreme Biotech set up in Nelson four years ago and undertook two years of R&D before establishing its pilot astaxanthin plant in March 2010. Supreme Biotech chose Nelson for its original pilot programme because it has a front row seat in the aqua-culture region of New Zealand.
What part has research and development played in your products and any updated versions over the years?
As far as end products go, our main product area is in consumer health and wellness. Our products are dietary supplements based on specific medical conditions such as arthritis, eye health, cardiac health and skin health. All of our products are "captained" by the super antioxidant - astaxanthin which is made by our algae here in Nelson. Astaxanthin is quickly gaining ground in the consumer market, ever since it was featured and promoted by Dr. Oz on TV.
As the health and wellness industry grows - astaxanthin will play a bigger part in both prevention and therapeutics. As a major producer of astaxanthin it will position us well in the future.