Andy Evans is the founder of Bow Wow Box, which home delivers boxes of dog treats to subscribers each month.
When and why did you set up Bow Wow Box?
We launched Bow Wow Box just over a year ago, but I've been in the pet industry for eight years with my other business, Guardians dog minding service. We look after more than 1,000 dogs a year in Auckland with that business, but it's very transactional; each month you kind of start at zero and build from there. So I was looking for a business with a recurring revenue model to flatten out the peaks and troughs throughout the year. When I came across dog subscription boxes in the States I thought it was a model we could replicate here, especially because those kinds of products can be difficult for consumers to import because they often contain meat products. But in New Zealand it's still quite a new concept to get products delivered via subscription, whereas in America they've been doing it for many years, so the industry is a lot bigger there.
What kind of growth have you been experiencing in the business?