What is your business all about and who are your customers?
We are a 25 year old, independent bricks and mortar educational toy shop with an online presence. Our customers include discerning parents, grandparents, aunts and uncles who are looking for top quality yet affordable toys for the precious little people in their lives.
Is Christmas your busiest time of the year?
As for most retailers, Christmas is the busiest time of year for us with around 50 to 60 per cent of annual revenues generated from Christmas trading. We have customers shopping as early as late August/early September for Christmas but these are in the minority and mostly for gifts to send to family overseas. We see a true seasonal uplift from October.