Sky TV is cutting its daily and weekly Fan Pass subscription and almost doubling the cost of its monthly pass after saying the offering wasn't making enough money.
A spokesperson for the company said Sky wanted to give its customers options by offering short-term flexible passes, however from May 24 there would be changes.
"Sky launched online streaming sport service Fan Pass a little over two years ago," she said.
"Since its launch, we have tried a couple of different pricing models including season passes for individual codes and more recently; day, week and month passes of selected Sky Sport channels."
"The rising cost of sports rights has been well documented and unfortunately, while Fan Pass has proven technically sound, it has failed to become financially viable to date."
