Sky TV has confirmed the appointment of Steve Bayliss as its new chief marketing officer.
An experienced operator, Bayliss previously worked as the GM of marketing at Foodstuffs for seven years between 2011 and 2018. His career also includes an over-six-year stint as the GM of marketing at Air New Zealand.
He announced his departure from Foodstuffs last year, departing the business in August.
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Bayliss has a reputation of a savvy marketer, who has proven himself adept at juggling both data-driven and creative aspects of the job across his various roles over the years.