NRL rugby league starts this Thursday but two days out from the season kickoff there is still no guarantee they will be shown on Sky TV.
Sky and the NRL have gone down to the wire over a deal to screen NRL matches in New Zealand with hopes of a resolution today or tomorrow.
NRL is seeking a much bigger payment per season than the $14 million estimated last year. But Sky chief executive John Fellet says he is resisting anything that would hurt profits like the production costs for the Summer Olympics did.
Sky dominates New Zealand sports and pay television so has been presumed to have automatic access to big franchises like the NRL.
But Fellet said yesterday he was not clear whether there was another bidder for rights and this was the reason for the late resolution.