Sky TV has moved to bolster its football line up following Spark's move to grab English Premier League rights for the next three seasons.
Director of sport Richard Last says Sky has signed a series of new deals, including rights to the FA Cup and the new Uefa Nations League and Euro 2020.
The new contracts could serve to minimise Sky subscriber losses from Spark winning the EPL.
Many football fans will likely now end up shelling out for both Sky and Spark's pending Spark Sport app, which will launch next year.
The Uefa Nations League was introduced this year to give a bit of an edge to international matches outside the World Cup and Euro competitions - which have previously tended to be low-interest, watery "friendlies."