Sky TV lost 27,897 subscribers in the 2017 financial year, it was announced ahead of the company's annual general meeting today.
In the chairman's address, released to the NZX ahead of the 2pm AGM, Peter Macourt said the subscriber story was a mixed one with average monthly revenue per subscriber increased 19 cents to $78.82 and gross churn reduced 1.6 per cent to 15.9 per cent.
The drop in subscribers means the pay TV service has 824,782 people signed up to the television provider.
"Your board recognises the importance of dividends to shareholders, and was disappointed to reduce the final dividend, but while we continue to operate in a rapidly changing and uncertain media environment, we will be considering diverting funds from dividends further towards debt reduction," the address said.
It said that Sky's board and management team had a placed a huge focus on the eventually unsuccessful bid to merge with Vodafone New Zealand.