Sky shares were down 6.32 per cent to 89c in early afternoon trading after the company predicted more headwinds in 2020.
Before the market opened, the pay TV provider offered its first earnings guidance for its 2020 financial year this morning, saying it expects revenue between $750 million and $770m and earnings before interest, tax, depreciation and amortisation of $170m between $190m.
For fiscal 2019, Sky had ebitda of $230m (against the year-ago $285m) on revenue that fell 6.8 per cent to $795m.
The pay-TV provider says its guidance reflects its recent purchase of global streaming player RugbyPass in a deal worth up to US$40m and other new content and production deals, plus the cost of its continuing moves to upgrade its streaming services.
Sky said the new guidance also accounted for its Sky Sport Next initiative, which focuses on grassroots sports, as well as new lease accounting standards.