The new privacy policy for Samsung's smart TVs allows the company and its partners to listen in on everything their users say.
The policy has drawn the ire of internet users, who compared it with George Orwell's dystopian fiction 1984.
While voice recognition software almost always transmits data on what users are saying - so that the job of decoding it can be done by quicker computers elsewhere - the combination of sending the data to third-parties and the comparison with Orwell has meant that the Samsung policy has drawn particular attention.
Do you have a Samsung Smart TV? Will you be watching what you say now? Email us here.
The policy states: "Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition."