"If they are unwilling to adapt the model to deal with the degradation of provincial connectivity in aerial routes then they're not serving the purpose of the majority shareholder."
Jones was responding to comments earlier today from Luxon, who said independence from the Government had been good for the company.
"This company is an independent company and needs to be an independent company and doing so has been really good for Air New Zealand in terms of we can innovate the way we want to, we make commercial decisions so that we can invest in the right way, so we can buy aircraft that are really expensive … it's been a very good success story any way you'd look at Air New Zealand over the last wee while," Luxon said.
Luxon denied Air New Zealand had been shortchanging the provinces and said the company was proud of what it had delivered in the regions.
"That's partly why we took issue with Shane's comments yesterday, because while they are his opinions they're not consistent with the set of facts that we see."
Air New Zealand had delivered almost two million more domestic seats and reduced regional airfares 8 per cent over the last three or four years.
"We've got one of the best regional networks of any country on Earth," he said.
On Tuesday Air New Zealand took the unusual step of spelling out to the Government the commercial relationship it has with the Crown after sustained attacks of its approach to the regions by Jones.
The airline has written to Finance Minister Grant Robertson, who represents the Government's 51 per cent stake, and told him it will always act independently.
"Any appearance of a lack of commercial independence is viewed seriously by the Air New Zealand board and is ultimately potentially damaging to the interests of all shareholders, including the Crown.''
Luxon said despite clear ''terms of engagement'' there could be a misunderstanding about the Crown's stake and what it means.
"The Crown has the same rights as any other shareholder. That doesn't mean they can dictate the operations of the company, they can't use their majority shareholder position to make the company make non-commercial decisions," Luxon said.
"Decision making is with the company board and the Treasury expects all those decisions to be commercial."
In the wake of the axing of services to Kapiti, Jones said Kiwis in the regions got better treatment from second-hand car dealers than Air New Zealand, and issued a call to arms for regional mayors to save provincial flights.
The Air NZ board
Tony Carter, chairman
Jan Dawson, deputy chair
Rob Jager
Linda Jenkinson
Sir John Key
Jonathan Mason
Dame Therese Walsh