Second New York store for Michael Hill

Michael Hill has opened its second store in New York. Photo / Supplied

Michael Hill has opened a second store in New York.

The New Zealand founded jewellery chain is rubbing shoulders with Apple and Bloomingdale's in The Roosevelt Field shopping centre on Long Island.

This is the jeweller's second store to open in New York in six months, and Michael Hill's 302nd store.

Michael Hill International said in a statement that the new store furthers its commitment to expansion in the US, where it has 11 stores. The Roosevelt Field shopping mall boasts 22 million visitors per annum.

Chief executive Mike Parsell said the company's experience in New York has been positive.

"It gives us confidence to continue looking for new opportunities. We are thrilled to open in Roosevelt Field and we look forward to introducing even more New Yorkers to our unique and inspiring range."

Michael Hill's new store is in a Long Island mall.

The new store features an extensive range including Sir Michael's personally designed bridal collection, which is expected to be available in New Zealand before Christmas.

Earlier this year, Sir Michael stood down to make way for his daughter Emma Hill to succeed him as chair.

Emma Hill. Photo / Norrie Montgomery

Emma Hill first started working for the company on the shop floor in Whangarei at age 13. She established the company's Canadian business in 2002 and was appointed to the board in 2007.

The Brisbane-based company said earlier this month first-quarter sales rose 9.9 per cent, driven by new store openings and increased revenue from existing stores.

Sales rose to A$112.5 million ($122.4 million) in the three months to September from A$100.9 million a year earlier. Same-store sales were up 6 per cent to A$107 million.

The retailer reported weaker earnings in Australia, its largest market, in the year to June and cut its dividend for the first time in six years. But it flagged plans to open eight more Australian stores by 2018.