As the world watches Samsung deal with the fallout from what could be the worst smartphone launch in recent memory, there should be a smile on faces at Google headquarters.
Samsung is a crucial Google partner for its Android mobile operating system. Indeed, Android and Samsung have become almost synonymous for many consumers these days - something that Google may not particularly want for its open mobile operating system. So perhaps to shift that perception, Google is trying to stake its own claim to being the premier Android brand with its recent introduction of its Pixel and Pixel XL.
Google is moving on the high-end smartphone world at a good time. Samsung, the world's top-selling smartphone maker, is dealing with a potentially brand-crushing crisis. First its new, top-of-the-line Galaxy Note 7 phones caught on fire; now the replacement ones are reportedly exploding, too. The Yonhap News Agency in South Korea reported eight cases of fires in replacement phones, five in the United States, one in South Korea and another in Taiwan.
The fallout has been clear: Slightly more than a third of Samsung smartphone owners said they would not buy another phone from the company after the Galaxy Note 7 recall, according to a survey from brand consultant firm Branding Brand, which conducted the poll before the replacements started catching on fire.
Meanwhile, Google's other rival in the mobile world - Apple - has been dogged by complaints that it is lagging in innovation. Many analysts who expressed that concern were not soothed by the latest iPhone, which took some small steps forward but also controversially ditched the headphone jack.