Rocket Lab's closed rival, Space X, has lost three of its Falcon 9 rockets to launch failures (across 121 launches), suffered seven failures (from 47 flights) with the Falcon 9's first-stage self-propelled landing system, and four-straight launch failures in a row for its next-generation rocket, which is designed to one take people to Mars.
Founder Elon Must has cast each mishap as a learning experience, and the value of his company has continued to rise. In an August 2020 SEC filing, Space X said it had raised US$1.1b at a US$74b private equity valuation - up from US$46b in August 2019.
And Jenkins notes that in the public sector, Nasa - one of Rocket Lab's biggest customers - has survived multiple high-profile disasters, from the Apollo 1 fire to the loss of two Space Shuttles
How third mission failure unfolded
Following a successful lift-off from Mahia, first-stage burn, and stage separation, Rocket Lab experienced an anomaly during its 20th Electron mission, "Running Out Of Toes".
"The issue occurred following second-stage ignition during the flight on May 15, 2021 UTC, resulting in the loss of the mission.
"The launch vehicle's second stage remained within the predicted launch corridor and caused no harm to the public, Rocket Lab's launch or recovery crews, or the launch site.
"Electron's first stage safely completed a successful splashdown under parachute and Rocket Lab's recovery team is working to retrieve the stage from the ocean as planned," the company said in a statement. "Running Out of Toes" was slated as Rocket Lab's second rocket retrieval test.
The mission failure came shortly before the Kiwi-American company's US$4.1 billion ($6b) Nasdaq listing, due to take place by the end of June, with more than 3000 Kiwi investors already onboard, and ahead of its mission later this year to ferry a Nasa satellite into lunar orbit.
The rocket was carrying two Earth-observation satellites for BlackSky, an Earth-imaging company with civilian, intelligence community and defence customers.
It was Rocket Lab's third failure in 20 launches of its Electron rocket. Its very first launch in 2017 - a test mission - was purposefully destroyed after a suspected problem with downrange tracking, which turned out not to be an issue.
In 2020 it lost a rocket to what turned out to be an electrical wiring fault, introduced during manufacture.
"Today's anomaly occurred after 17 successful orbital launches of the Electron launch vehicle. With multiple launch vehicles currently in production, Rocket Lab is prepared for a rapid return to flight as soon as investigations are complete and any required corrective actions are in place," the statement said.
Rocket Lab said the rocket's first stage successfully parachuted into the ocean and crews were working to recover it. The company is trying to develop a capability to recover and reuse Electron first stages.
It is also working with the Federal Aviation Administration (FAA) to investigate the anomaly and identify the root cause to correct the issue for future missions.
"We are deeply sorry to our customer BlackSky for the loss of their payloads. We understand the monumental effort that goes into every spacecraft and we feel their loss and disappointment. Our team is working hard to identify the issue, rectify it, and be safely back on the pad as soon as possible," Rocket Lab founder and chief executive Peter Beck said.
"On one of our toughest days, our team operated with professionalism and worked swiftly to ensure the anomaly was managed safely. Our team is resilient, and our top priority remains to safely and reliably return to flight for our customers. We will learn from this, and we'll be back on the pad again."
On a conference call last week, Beck described 2021 as a huge year for his company.
Beyond its Nasdaq listing and Nasa lunar mission, it has the first flight (for the US Air Force) scheduled from its new launchpad in Virginia, and has started work on its new, much larger Neutron rocket, slated for its first flight in 2024. The Neutron will be cable of taking crew and an 8000kg payload into orbit.