A major sports retailer claims it was forced to cut the cost of its All Blacks jerseys after adidas refused to drop its prices "by even one cent".
Rebel Sport today dropped the price of its Rugby World Cup edition All Blacks jersey from $220 to $170.
Its standard All Blacks' replica players jersey will drop from $189.99 to $149.50.
Managing director Rod Duke said the decision to reduce the prices was made because of the company's "dismay" at the adidas jerseys being available for less online than at New Zealand retailers.
He had met with adidas officials yesterday to ask them to reduce the jersey to below the price offered online.