Innovation and R&D are the focus of many corporations as digital technology continuously changes, offering new ways to connect people and audiences. For the modern business, it's innovate or perish.
New Zealand is known for innovating in technology with Rocket Lab almost ready to launch its electron rocket, and Xero's accounting software disrupting the books worldwide.
Tomorrow's PwC Herald Talks is focused on innovation.
Andy Symons, an innovation partner with PwC and speaker at the event, says keeping innovative start-ups in New Zealand is not a priority; instead, having companies succeed overseas should encourage and inspire new generations of start-ups.
"We need to make it easier for start-ups to get going, fail and get going again, in NZ, but with a global perspective."