A tech expert has warned businesses not to sit idle as technology rapidly expands around them.
Those who do risk being "relegated to the scrap heap", says Paul Spain, a Tech Futurist and commentator.
"There's a tendency for many to sit and talk about the apparently small innovations that they've seen," he said ahead of his PwC Herald Talk this Friday.
"But realistically, tech can move so fast that before you know it, that small thing has become the next big thing and competitors are swiftly relegated to the scrap heap."
Spain uses Netflix as an example and how it has basically made video stores extinct.