Plexure Group expects to lift revenue by an undisclosed amount after signing US burger chain White Castle as a new customer.
Its NZX-listed shares bounced 12.9 per cent to $1.05 on the news, taking its market cap to $130 million.
The US fast-food operator will use Plexure's platform for mobile engagement and loyalty programmes. White Castle operates almost 400 restaurants across 13 states.
Plexure said the deal is part of a strategy to bring on new customers and expand its US operations. The mobile app vendor this year attracted McDonald's as a cornerstone investor, with the fast-food giant taking a 9.9 per cent for $5.4m.
"We're committed to helping White Castle activate mobile as a critical digital channel to its customers, to grow their value whilst enhancing the overall customer experience," Plexure chief executive Craig Herbison said in a statement.