Following the global economic crisis that deeply affected Europe after 2008, there was a debate between those who considered that recovering growth with traditional economic means was the urgent priority to bring back employment and income and those for whom shifting to a new economic model, to a green economy, was a way to overcome the crisis.
Shifting to a greener economy is commonly agreed as a necessity for environmental reasons: climate change, resource scarcity, pollution, biodiversity losses.
But the investment needed to shift is estimated at five per cent to 10 per cent higher than business as usual so it has long been considered as a cost that our economies can't afford.
On the other hand, economic costs generated by environmental negative externalities - such as health or extreme events - are being recognised more and more and the best climate change analysts, such as Lord Stern in 2007, have demonstrated that it will be more costly to postpone action than to act now.
Many studies have also been published showing that putting environmental constraints on the economy is also a means to be creative and to find innovative solutions.