KEY POINTS:
The women of Britain and the rest of Europe are about to be treated to the sight of Dan Carter in his underwear.
The All Black and Crusaders first-five is to become an "international ambassador" for a new range of Jockeys in 24 European countries.
Already a common fixture on New Zealand billboards, Carter will be shown modelling the underwear the company says has been developed after taking body scans of thousands of people.
The ads, showing him in a freeze-frame pose, were made after a photo shoot in Chicago at the end of last year.
- NZHERALD STAFF