With the arrival of Easter, we thankfully mark the official end of the hot cross bun season.
I now look forward to the next onslaught in the name of Christianity: the return of the Christmas decoration hustlers.
I spotted my first hot cross bun on January 6 this year, three full months before Good Friday, the traditional day for bun consumption.
Clearly, a long run-up to Easter is considered profitable for modern-day bakeries, even if the bun eating seems pretty meaningless by the time Good Friday finally rolls around.
Revisiting historic accounts, I note that a bakery shop in 18th-century London had more than 50,000 citizens queuing up for buns on Good Friday, and that up to 240,000 were sold in a single day.