Multinational tax policy isn't easy or simple and it isn't usually sexy. But, like a lot of things, the internet has livened up the debate.
Big tech companies such as Apple, Google and Facebook are now deeply integrated into the daily lives of New Zealanders. We also rely on multinationals for most of our chemicals, medicines, fuel, as well as the soft drink, fast food and sneaker brands we have adopted as part of our global culture.
So when a Herald investigation highlighted 20 multinational companies that paid virtually no income tax, despite recording nearly $10 billion in annual sales to Kiwi consumers, it raised inevitable issues of fairness.
If companies are making good profits operating here then they should be paying tax here, too.
Aside from the loss of Government revenue - which could be used to build schools and hospitals, thus ensuring the next generation of happy global consumers - there is the issue of a level playing field for local business.