Independent KiwiSaver analysts say the launch of non-profit provider Simplicity should help to push down fees but it will need to hit a critical mass to ensure it has a sustainable business model.
Simplicity, launched yesterday by former Tower Investment chief Sam Stubbs is an online, passively managed index-based fund.
SavvyKiwi founder Binu Paul said there was no doubt that Simplicity was offering the cheapest fees in the market and that could translate to big savings over time.
Claims that up to $65,000 could be saved over the lifetime of a Kiwisaver, on a compounding basis, were fair points, he said.
But there was no direct comparison in the local market because they were the only provider working on a non-profit, charitable trust model.