The investment watchdog says financial providers need to do a better job of explaining fees and product appropriateness after a poor report card from consumers.
Research by the Financial Markets Authority found just 52 per cent of investors surveyed said their provider had helped them to understand why a product was appropriate and just 53 per cent had their fees explained.
Those in KiwiSaver had an even lower score with 46 per cent of those surveyed saying fees were explained and only 47 per cent being told about appropriateness of joining the retirement savings scheme.
Nearly one in four (23 per cent) of the KiwiSaver investors either disagreed or strongly disagreed that fees were explained to them.
Paul Gregory, FMA director of external communications and investor capability, said the research had been done as a baseline to help the regulator judge what consumers thought about the conduct of the industry.