One in three people strongly believe they deserve to have money to spend because they work hard, yet many are worried about their debt.
The Commission for Financial Capability has surveyed more than 1000 people about their attitudes towards debt for Money Week which starts today.
New Zealanders collectively had $237.79 billion in housing debt and $15.39 billion in personal consumer debt as of June - a record level.
But it appears many are worried about it with half of the people surveyed disagreeing with the statement "I have debt but I don't really think about it that much."
There was also a sense of entitlement when it comes to money with one in three agreeing with the statement: "I work hard so I deserve to have money to spend when I need it."
"We see their holiday photos but we don't see their credit card bill so our view is one-sided."
Maxwell says credit was far more readily available today - a situation that concerned her.
"Credit is far more readily available today than it was for our grandparents, which means we can make rash instant decisions.
"Saving for something gives you a cooling-off period to work out how badly you want it. The time lag between wanting and getting something has got much shorter. If I want to watch a movie I don't drive to a shop to get it, I just rent it online, download it within two minutes and watch it."
The research also questioned people about whether they would lend money to, or borrow from friends and family.
Of those surveyed 80 per cent said they would lend money with 14 per cent prepared to lend up to $100, a further 32 per cent happy to lend between $100 and $1000 and 28 per cent between $1000 and $5000.
Nearly one in 10 (9 per cent) would lend $50k or more.
On the reverse, 62 per cent said they would borrow money from friends and family.
Maxwell said many people told the commission that lending and borrowing could ruin relationships and so they would only deal with small amounts for a short time and as a last resort.
"People also care how the money is going to be spent. They are happy to help family out, if they can, to avoid high interest rates, buy a house or household essentials or if they are sick."